Project
Project
THE PACT
THE PACT
Date
Date
Feb. 2026
Feb. 2026
Services
Services
Brand Identity, Art Direction, Social Media, Merch Design, Signage
Brand Identity, Art Direction, Social Media, Merch Design, Signage
Overview
Overview
The PACT is a fitness community built around progress, ambition and consistency.
The identity was developed to differentiate the brand from traditional gyms through a more curated, minimal and contemporary visual language, positioning The PACT as a community where discipline, culture and long-term growth come together.
The PACT is a fitness community built around progress, ambition and consistency.
The identity was developed to differentiate the brand from traditional gyms through a more curated, minimal and contemporary visual language, positioning The PACT as a community where discipline, culture and long-term growth come together.
