Project

Project

PORTOBOYZMAFIA Concepts

PORTOBOYZMAFIA Concepts

Date

Date

May 2026

May 2026

Services

Services

Visual Identity, Wordmark Design, Merch Design

Visual Identity, Wordmark Design, Merch Design

Overview

Overview

Inspired by PORTOBOYZMAFIA by Joint One and Yung Juse, this creative exploration develops an alternative visual identity for the album through custom wordmarks, merchandise concepts and graphic applications. Drawing from the symbolism of FC Porto and the city's visual culture, the project explores how local references can be translated into a bold contemporary identity that extends beyond the album artwork.

Inspired by PORTOBOYZMAFIA by Joint One and Yung Juse, this creative exploration develops an alternative visual identity for the album through custom wordmarks, merchandise concepts and graphic applications. Drawing from the symbolism of FC Porto and the city's visual culture, the project explores how local references can be translated into a bold contemporary identity that extends beyond the album artwork.

All rights reserved © 2026. Gonçalo Caetano Castro

All rights reserved © 2026.
Gonçalo Caetano Castro

All rights reserved © 2026. Gonçalo Caetano Castro