Project
Project
PORTOBOYZMAFIA Concepts
PORTOBOYZMAFIA Concepts
Date
Date
May 2026
May 2026
Services
Services
Visual Identity, Wordmark Design, Merch Design
Visual Identity, Wordmark Design, Merch Design
Overview
Overview
Inspired by PORTOBOYZMAFIA by Joint One and Yung Juse, this creative exploration develops an alternative visual identity for the album through custom wordmarks, merchandise concepts and graphic applications. Drawing from the symbolism of FC Porto and the city's visual culture, the project explores how local references can be translated into a bold contemporary identity that extends beyond the album artwork.
Inspired by PORTOBOYZMAFIA by Joint One and Yung Juse, this creative exploration develops an alternative visual identity for the album through custom wordmarks, merchandise concepts and graphic applications. Drawing from the symbolism of FC Porto and the city's visual culture, the project explores how local references can be translated into a bold contemporary identity that extends beyond the album artwork.

















